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9 Simple Tips to Improve Your Press Release

from:

Include the right contact information: If you are creating a press release to showcase a new web based podcast or book, then you should include the web address to this specific location. Including a general Web site link could end up leaving potential customers confused and will not help you get sales or increase views.

Contact is key: The more contact information the more chances of being contacted. Beyond business, phone number and address include Web site, fax number and email address.

Spell check is your friend: The best-written press releases cannot do you any good if bad grammar or misspelled words pop up frequently throughout your copy. Bad spelling and grammar can effect how professional your company appears and can turn potential customers off. Use writing software that checks your spelling and grammar to make sure your finished press release is polished.

No spam: Not all content is appropriate for a press release. If you don't want your business or service to come across as spam make certain that what you are reporting actually counts as news-worthy. Typically, if your only objective is to advertise then the story is not right for a press release.

Start with the most important information: A press release put the most important information in the opening line, working backwards to get too the small details. To keep the press release interesting remember to keep the length reasonable, most press releases should be no more than one page in length. If your press release is more than a page long, review the content. Maybe releasing more than one press release may be a better option, especially if more than one event is being covered.

List your press releases on your Web site: larger companies tend to keep an archive of all the press releases they have created for their company. Small businesses can also benefit from this technique. Having your press releases appear on your site helps build trust in your company and shows your achievements and highlights to potential customers who choose to browse the site.

Write for the "common" person: Showcasing your expansive vocabulary is not the point of a press release. The information and language used should be appropriate for the audience. If you do not know your target audience find out before writing a press release.

Use the right font: Press releases need to look professional, when they reach the media their should be no grammatical errors but just as important is the font face used. Press releases should be written in a professional font type, Arial courier and times new roman are acceptable.

Increase chances of exposure: If you want larger audiences for your press release use a press release wire service. The major press release services typically send out press releases to major newspapers on a daily basis. Each service has standards that must be meet on the press release style, but are user-friendly and easy for businesses to get started with.




 

Man Of The Year Press Release News

Why I do not "(heart) boobies" - Salon


Salon

Why I do not "(heart) boobies"
Salon
In response, WellPoint has come out swinging -- first, with a press release alleging factual errors in the Reuters piece and, second, with a letter in ...

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All Tom's Guide news of September 1, 2010 - Tom's Guide


Sydney Morning Herald

All Tom's Guide news of September 1, 2010
Tom's Guide
By Jane McEntegart, published on September 1, 2010 at 2:30 PM Sure, the press releases detail the various different updates, but what actually went down at ...
Hands-on With The New Apple TVCrunchGear (blog)

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WQOW TV: Eau Claire, WI NEWS18 News, Weather, and SportsMondovi man arrested ... - WQOW TV News 18


WQOW TV: Eau Claire, WI NEWS18 News, Weather, and SportsMondovi man arrested ...
WQOW TV News 18
(PRESS RELEASE) - On September 1, 2010, at approximately 11:23 pm a WI State Patrol Trooper responded to a rollover crash on CTH-D, ½ miles north of Call ...

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UNC suspends Marvin Austin indefinitely - FayObserver.com


UNC suspends Marvin Austin indefinitely
FayObserver.com
"This decision is not a result of the ongoing NCAA review,'' UNC head coach Butch Davis said in a press release issued by the school. ...

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September is Prostate Cancer Awareness Month: Register Now for Free Prostate ... - WCTV


September is Prostate Cancer Awareness Month: Register Now for Free Prostate ...
WCTV
TMH Press Release - September is Prostate Cancer Awareness Month and registration for the free annual prostate screening offered by the Tallahassee Memorial ...

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Mikulski foe compares her to dinosaur in new ad - Washington Post


Mikulski foe compares her to dinosaur in new ad
Washington Post
A press release from the Wargotz campaign says the new ad "will run statewide on broadcast and cable" but does not indicate the overall size of the buy. ...

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Inhibitex Successfully Completes Phase 1a Trial of INX-189 - MarketWatch (press release)


Inhibitex Successfully Completes Phase 1a Trial of INX-189
MarketWatch (press release)
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve substantial ...

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